As for me, I blog because I want to make money from it. Don’t get me wrong, I love blogging but I also love money. Some people do it because of their passion for writing; some just want to share their experiences, knowledge or opinions; while for most people especially pro-bloggers, they just want to earn money from the blog.
I always categorize blog into two types:
- Short-term blog
- Long-tem blog
Well, niche blog is a blog which created specially made just to target certain keywords. Normally you need to do an extensive keyword research before you can create the blog because you need to know how profitable is the keyword and how many competitors out there so that you can rank high at Google search engine.
For this kind case, you don’t need a fancy template. My personal favourite would be Minima template. Yes, the default template for Blogspot! Why?
The reason is very simple. Normally for this kind of blog, it’s very rare for you to have loyal returning visitors. They just come from the search engines and go after they found what they needed. So, all you need is to slap a Google ads on top of the post (above the fold), make it visible to the visitors and force them to click on it.
By “force”, I don’t mean that you should tell them to click on the ads because it’s violating Google’s term but it’s more of a psychological thingy. We all know how boring the Minima template is. It just makes you feel like you want to leave the website as quickly as possible but of course you need to go somewhere else after that to look for more information. If the links that showing on your Adsense ads are related the things that they are looking for, they will eventually click on it because they have no other place to go.
So, you want to exploit this opportunity to profit from it and Minima template is the perfect choice for this task.
Long-term blog is something that you created out of passion for blogging. In this case, you should pick a good looking template because this is where you create your own fan base. People tend to keep coming back if they think your blog is worth visiting based on the look and contents. Unfortunately, it’s going to take some time before you can actually make money from it.